The start of something

I’m always struggling with introducing myself so let’s get this over with. My name is Maša and I live in Slovenia. I work too much and overthink everything. I enjoy green plants, coffee and live music. I did my Bachelor’s in Media Communication and am on my way to get my Master’s in Content Strategy. Fingers crossed.

FH Joanneum in October 2021
FH Joanneum in October 2021

Between my work and studies, the time that’s left I spend asleep. Yep, that’s right, I’ve got no free time for the next year and a half.

I’m starting this blog to document my life during my studies and to share interesting topics from the content strategy field.

Thankfully, I scored the best job in the world – at Optics Trade. There I work as a Visual content manager and lead a team of visual content creators. I started as a product photographer and evolved (with the support of my team) into a leader overseeing video and photo projects.

Since content marketing and SEO sparked an interest in me, it was natural for me to enroll at FH Joanneum and study Content strategy master programme.

I’m not gonna lie, it’s hard to balance between work and studies, there already were some tears shed. But I always try to think of the final outcome – I enjoy getting to know my study colleagues and listening to experts talk about content strategy and why it’s important. I feel inspired and eager to bring what I learned to practice. 

Until next time!

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