Building a Brand Strategy with the Brand Thinking Canvas

Introduction During my studies at FH Joanneum in the graduate program of Content Strategy, I had an opportunity to develop a brand identity for my master’s thesis project. During the literature review, I came across Anne Miltenburg’s book called Brand The Change and her concept of “Brand Thinking Canvas” which is an innovative method for …

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Collegial Counseling: How it can help gain different perspectives

What is collegial counseling? Collegial counseling is a form of peer-to-peer mentorship and support. Collegial counseling typically involves two or more peers who provide each other with advice, guidance, and assistance in relation to an area of common interest. It is often used to help individuals gain clarity and confidence when facing difficult personal or …

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Moving at the Speed of E-Commerce: Why is agility critical for success

In today’s digital world, agility is essential for e-commerce businesses to stay competitive. Agility in e-commerce refers to the ability of a business to quickly adapt and respond to changes in the marketplace. This includes being able to rapidly adjust operations, strategies and tactics in order to remain ahead of competitors or capitalize on new …

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Writing for the web: SEO Silo

Writing for the web - SEO Silo strategy

Content strategy and SEO go hand in hand. That’s what I learned in my Writing, Editing and Curating course in my second semester of Content Strategy Master study. Teodora Petkova talked about how the text changed when the web came in and what that meant for our marketing communication practices. Writing for the web should …

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UX design is not art

UX is not art

Before starting my Master’s in Content Strategy, I looked through the curriculum and one of the courses that stood out was the UX and Interaction design course by Fleur Jeanquartier in the second semester. As it became clear in the first semester, content strategy is connected with many topics, one of them being user experience …

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