Introduction During my studies at FH Joanneum in the graduate program of Content Strategy, I had an opportunity to develop a brand identity for my master’s thesis project. During the literature review, I came across Anne Miltenburg’s book called Brand The Change and her concept of “Brand Thinking Canvas” which is an innovative method for …
Building a Brand Strategy with the Brand Thinking Canvas Read More »
Recently, I came across an illustration by Liz Fosslien that has been extremely helpful in keeping me focused during my writing process of the Master thesis. It’s a simple illustration that depicts a staircase with each step labeled as a specific task or goal. Whenever I feel overwhelmed or unsure of what to do next, …
What is collegial counseling? Collegial counseling is a form of peer-to-peer mentorship and support. Collegial counseling typically involves two or more peers who provide each other with advice, guidance, and assistance in relation to an area of common interest. It is often used to help individuals gain clarity and confidence when facing difficult personal or …
Collegial Counseling: How it can help gain different perspectives Read More »
Balancing work and study can be a challenge, especially when you’re in your late twenties. As someone who is currently going through this experience, I know that it takes dedication and hard work to balance the demands of both. The key is to find the right balance between work and studying so that you don’t …
Am I still breathing? My take on combining work and study Read More »
In today’s digital world, agility is essential for e-commerce businesses to stay competitive. Agility in e-commerce refers to the ability of a business to quickly adapt and respond to changes in the marketplace. This includes being able to rapidly adjust operations, strategies and tactics in order to remain ahead of competitors or capitalize on new …
Moving at the Speed of E-Commerce: Why is agility critical for success Read More »
Creating a customer journey can be an incredibly rewarding process. It involves gathering data, analyzing it, and then creating a plan of action to ensure that customers have the best possible experience with your business. One of the tasks in my Domain Modelling and Content Types course involved creating a simple customer journey – defining …
Last semester, my schoolmate Birgit and I hosted a COS Camp session on how to set up your first WordPress blog. The seminar was well-received and many people were interested in learning more about the process. So, I wrote this article that includes tips to help you get started. If you’re thinking about starting a …
Anyone who has ever written a blog post knows that it’s not always easy to come up with something new to say. In fact, sometimes it feels like you’ve said everything there is to say on the topic and you’re left scratching your head, wondering what you can possibly write about next. While doing my …
From idea to publishing: my process of writing a blog post Read More »
Content strategy and SEO go hand in hand. That’s what I learned in my Writing, Editing and Curating course in my second semester of Content Strategy Master study. Teodora Petkova talked about how the text changed when the web came in and what that meant for our marketing communication practices. Writing for the web should …
Before starting my Master’s in Content Strategy, I looked through the curriculum and one of the courses that stood out was the UX and Interaction design course by Fleur Jeanquartier in the second semester. As it became clear in the first semester, content strategy is connected with many topics, one of them being user experience …